Amdani is an award-winning production company based in Aberystwyth.
We capture visuals that tell your story, and think carefully about how to do that well.
Explore our values below to find out more about our approach.
Our mission is to make content that is striking, pioneering and environmentally responsible.
Striking
We hunt the unordinary.
To leave a lasting impression, our projects blend traditional cinematic storytelling with innovative visual techniques. We make sure each production has the narrative depth required to provoke emotional resonance.
Sure, it’s about standing out in a crowded media landscape; but it’s also about excellence.
Pioneering
Mid-Wales is brimming with dramatic potential, and we are the first production company to fully invest in it.
Breathtaking landscapes, a culture steeped in the storytelling tradition, and an energetic environmentalist community.
Our data-backed methodologies ensure fair collaboration with local people so that we can work hard to champion them.
Responsible
We take a committed and proactive approach to environmental wellbeing.
We power our productions using solar energy, electric vehicles, and sodium batteries. We also engage in carbon-insetting to help our partners buy new energy storage and accelerate transitions towards zero-carbon status.
No green-washing; it’s a seachange we want.
Get to know us.
Our core team is a close-knit group of creative minds, filmmakers, and environmentalist innovators.
We are all about bringing fresh, impactful ideas to the screen. The goal is simple: tell stories that resonate, and do so responsibly.
Explore below to get to know the faces behind the scenes.
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Amy Daniel
Director
Amy is a multi-award-winning filmmaker whose work has broadcast and screened internationally, including at BAFTA and Academy Award-qualifying festivals.
For over a decade, Amy has worked as a self-shooting producer-director of commercials, short films and documentaries, as well as in a variety of roles on feature films.
Prior to launching Amdani, she worked internationally as a filmmaker, including projects in London, Paris, and Rio de Janeiro, as well as teaching filmmaking to women working towards conflict resolution in Israel and Palestine.
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Paddy O'Malley
Project Manager
Paddy has a background in graphic design, publishing, communications, policy and research. With over a decade of experience, he has collaborated with various arts, heritage, and research organisations across Wales. He was awarded a PhD in History in 2023.
Currently, Paddy serves as Project Manager for The Welsh New Wave short-film competition, where he also oversees broader communications and brand development for the company.
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Joe Hadley
Research Assistant
Joe is a versatile filmmaker and sustainability advocate who worked as a freelance videographer and editor from 2020 to 2024.
His clients have included Severn Screen & UKTV, The Grand Hotel (Birmingham), BBC, NATO & OECD (for Intrepid TV), Aberystwyth University, Arkbound Charity, Zero Carbon North Somerset, ITV, Hay Festival, Weathered Oak video and the Welsh Government.
Joe's expertise ranges from delivering corporate projects to music videos and indie films. He also served as a sustainability advisor on Severn Screen’s drama Mudtown.
In addition to his filmmaking, Joe contributes to sustainable practices at Amdani, where he is able to work on his passion for adapting to new technologies in film production.
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Eddie Yeoman
Technician
Eddie is an award-winning cinematographer and freelance videographer, known for his work on Ysbrydion, which earned the Best LGBTQ Film award at the 61st Ann Arbor Film Festival.
In 2023, he was a nominee in the Canon Stories in Motion film competition for best scripted short.
Throughout his career, Eddie has worked with prominent clients including ITV, S4C, Universal Pictures, the Welsh Government, Aberystwyth University, Summerhouse, S&D Productions, and Light Em' Up.
